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STEP 1 -
FINANCIAL
Tally your
expected expenses, including:
- Mall Expenses: short term
leasing, signage and insurance
- Materials: Equipment and
Supplies
- Equipment: TV(s), DVD player, information holders, ink
stamps (for crisis pregnancy centers), etc.
- Supplies: take-away materials, brochures, decorations
Determine if you will need to do
fundraising. If you can partner with a non-profit organization,
donations can be tax deductible. If you can find local
businesses to pay for a month's rent, you can offer them a
sponsorship placard for that month.
STEP 2 -
MALL CONTRACT
Contact the mall’s Short Term
Leasing Department for interview. Be sure to request
"educational" and/or "unmanned" kiosk rental pricing, which can
be substantially lower than retail kiosk rent. Bring 4 items:
1 - Truth Booth photos
(click
here)
2 - Ultrasound DVD, or if they have a broadband Internet
connection, have them
view the video on this site
3 - Handout and brochure samples. It is important for the mall
to approve the handouts ahead of time.
4 - Ultrasound machine photo (click
here)
On the application, the “purpose
of use” should state: “Education: Show 3D and 4D Ultrasound
Technology of Healthy Babies Before Birth”. Give the property
manager a choice of titles, “Truth Booth” “3&4D Ultrasound,
“Babies Before Birth”.
Discuss a good location for the kiosk
with the mall management staff. For instance, if there is a
female fashion area of the mall, this would be an ideal setting.
Based on your budget, you may run
a few months or the entire year. If constrained to a few months,
consider which months would be best to run. The highest traffic
months are Nov/Dec which may rent out at quadruple the other
months of the year and be cost prohibitive. Other high traffic
months include the holidays of Easter, Mother's Day and the Back
to School season. Consider your demographics. Seasonal tourism
may increase or decrease traffic for given months.
STEP 3 -
MATERIALS
EQUIPMENT
The first and most considerable
supply expense is for one or two TVs (or monitors), one DVD
player (with repeat mode), a “Y” splitter cable to play multiple
TV’s simultaneously (if necessary), an ultrasound DVD,
brochures, brochure holders, signage, padlocks and poster board
(or something similar) to conceal the backs of the TV’S and
wires. Pictures of babies are attractive on the board. In
Cleveland, a UPS (Uninterruptible Power Supply) was added to keep
the DVD running in the event of a power failure. The TVs do not
need to run during power outages, just the DVD player so it will
not need restarting. When the power returns, then
the TVs will as well.
Display items may include:
DVD -
Contact us to get a copy of our three minute fetal
development DVD (intended to run on infinite loop).
Ultrasound Machine photo -
Click here (same as Step 2 above)
Sponsor -
Click here
for a sample
"Baby
John" or other photos of ultrasound and birth pictures
of same baby
SUPPLIES
Handout materials may vary.
Highly recommended is:
Focus on the Family -
"First 9 Months"
Click here for order form and look for:
Fetal Development Pack F00107K The
First Nine Months (F00251T)
On the back of this publication, we ink-stamp the names and
phone numbers of
a couple of Crisis Pregnancy Centers local to the mall.
Little One Publishing
- "Watch Me Grow”
Click here for information and order form
A publication listing local social resources (in
Cleveland, we offer the
Hands
of Hope directory)
STEP 4 - VOLUNTEERS
Recruit reliable volunteers to
open and close the kiosk during mall hours. Every mall has
specific procedures and requirements. Create an instruction
document for the volunteers explaining how to operate the DVD
player and how to report supply status.
VERY IMPORTANT: Train volunteers on the "Truth Booth Philosophy"
which is education, not confrontation. Stay in the background
and let the images do the talking. It only takes one offended
shopper for the mall to cancel your agreement. The mall that the
Cleveland Truth Booth runs in is 24/7. Because of this, it is
not opened and closed daily, the video runs 24/7. It is, however, restocked with
take-away materials on a near daily basis. Re-stocking is simple
as it is not fixed into particular time zones like opening and
closing.
STEP 5 -
ADVERTISE
Invite local parochial schools to
take a “field trip” to the mall to see the DVD. Announce to
churches the dates the mall will show the DVD and invite them to
come.
Finally, if you have any specific
questions or concerns, feel free to contact us at
info@truthboothcleveland.org
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